Introduction to AI Product Management — what is it? why is it important?

Introduction to AI Product Management — what is it? why is it important?

Of course, with the rapid growth of AI in these recent times, there are several companies now seeking ways to integrate AI into their products.

This will lead to the need for more AI Product Managers or Product Managers who are knowledgeable about artificial intelligence and its benefits and additional enhancements to a product.

So what is AI Product Management?

AI Product Management is the practice of overseeing the development, design and marketing of an AI product or a range of AI products throughout their lifecycle. These products could use machine learning, natural language processing, computer vision, or a combination of these and other AI techniques.

Who are AI Product Managers?

A venn diagram for product managers showing the intersection between skills including data, user experience, technology, business and user experience.

AI Product Managers are responsible for defining the product vision and strategy, identifying customer needs and managing the product roadmap of AI products. Their skills usually combine knowledge of business, technology, data and user experience.

Why is AI Product Management Important?

  • Ensures AI products meet identified customer needs and deliver value to the customer.

  • AI product managers ensure products align with the company’s vision and goals.

  • Takes into consideration AI ethics, privacy and bias; ensuring AI products are developed responsibly.

  • AI can be complex and requires specialised technical expertise, which is why it is critical for AI product managers to have these skills.

  • Developing AI products will require collaboration across different teams, including designers, UX researchers, data scientists, etc.; AI product managers are able to facilitate this collaboration to ensure products are developed and managed effectively.

Conclusion

With the rise of new AI tools, AI Product Managers play a significant role in the development and management of these products. Their importance will only increase, making them a crucial focus for businesses and organisations that seek to stay competitive to have these professionals on their teams.